Hailey Bieber's Rhode skin care company sued for trademark infringement

Hailey Bieber’s Rhode skin care company sued for trademark infringement

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Hailey Bieber’s Rhode skin care company sued for trademark infringement: Hailey Bieber’s recently founded skincare company is being sued.

A trademark infringement lawsuit was filed against Rhode Skin Care Company and the 25-year-old model. The suit stemmed from the owners of a fashion brand of the same name. Bieber claimed that they offered to buy the RHODE trademark for clothing in 2004.

“Today we were forced to file a lawsuit against Hailey Bieber’s new skin-care product that she launched last week, and that uses the brand ‘Rhode’,” the co-owners, a nine-year-old minority-owned Rhode clothing business, wrote in a statement.

Co-owners stated that they didn’t want to file the lawsuit but had to in order to prevent brand confusion.

On Tuesday, June 21st, co-founders Purna Khau and Phoebe Vickers filed a lawsuit against Bieber in the U.S. District Court of the Southern District of New York.

The owners wrote, “We love Hailey.” She has worked hard to be able to create her skin-care line. Hailey is not being sued; we are proud of her. We wish Hailey every success as a fellow female entrepreneur.

In their lawsuit, the owners claim that Bieber approached them in 2018 to “purchase RHODE clothing trademark for her own use.” The owners rejected this request.

Bieber’s lawyer allegedly filed a trademark application to register “Rhode” for class 25 goods, including clothes, before reaching out to the fashion house.

Bieber’s companies and Bieber have been contemplating the launch of a product range for many years. They have known Rhode’s brand for many years and the RHODE marks,” according to the suit.

The owners stated in a Tuesday company statement that Hailey could choose any brand to use for her skin-care products. “We only have the brand name RHODE that we’ve created. … She is using our brand to hurt our company, our employees and customers as well as our partners.

Bieber has yet to respond to the lawsuit nor comment publicly on it. She has also not addressed the allegation she offered to purchase the RHODE trademark from Khatau or Vickers.

Bieber launched her skin-care line on June 15. Bieber launched her skincare line on June 15.

This collection contains everything you need for your sensitive skin, including lip care and face products. The products are cruelty-free, vegan, gluten-free, and fragrance-free.

Bieber said that she chose skin care because it was something she had always wanted to do. “I would say that I am a little obsessive about it. I just have a very routine approach to skin care.

Rhode, a fashion brand that carries dresses and matching sets, has been around for almost ten years. Rhode’s designs have been worn by celebrities like Beyonce and Rihanna as well as Tracee Ellis Ross and Khloe Kim Kardashian.

Los Angeles-based clothing retailer, The Clothing Store, concluded its statement this week by saying that it was “confident in the lawsuit’s outcome,” but that Bieber will now “now understand the damage we’re certain she never meant to cause” and “change her skin-care brand’s branding.”

Hailey Bieber Sued Over Name of Rhode Skincare Line

In Manhattan federal court, a judge was asked to indict trademark infringement and stop Bieber selling or marketing products bearing the Rhode name.

On Tuesday, two former college roommates sued model Hailey Bieber for creating confusion in the market by marketing a skincare product under the Rhode trademark.

In the Manhattan federal court lawsuit, a judge asked for a citation of trademark infringement to stop Bieber selling or marketing products bearing the Rhode name. Unspecified damages were also sought.

According to the lawsuit, court intervention was required because Hailey Bieber, a celebrity with more than 45 million Instagram followers, launched her skin care range last week and filed trademark applications for clothing sales.

Hailey Bieber married Justin Bieber. The lawsuit claims that her husband promoted her business to his 243,000,000 Instagram followers. He generated 1.5 million likes for one post. Her lawyer did not immediately respond to a request to comment.

Purna Khatau, Phoebe Vickers, and the suit allege they are trying to protect their business, which they started in 2014. They quit their jobs to start a clothing and accessories line that targets “feminine confident and well-traveled” women.

It claimed that their products have been featured by Vogue since then, sold in Saks Fifth Avenue and Neiman Marcus around the world, and worn by stars like Mindy Kaling, Rihanna, and Beyonce. According to the lawsuit, sales are expected to reach $14.5 million this year.

Hailey Bieber, who launched her product on the same day, stated in a Forbes article that she had had a “really difficult time” dealing with “a media world that likes perpetuating women against women”.

“But, the truth is that Ms. Bieber’s ‘world’ of media is available to her. She has used it to squash a brand co-founded by a woman, and minority, that cannot compete with her fame and following,” the lawsuit stated.

The lawsuit stated that Hailey Bieber was on Good Morning America and The Tonight Show on ABC when her product line launched on June 15.

According to the lawsuit, confusion and damage to the brand caused by Khatau & Vickers were already widespread. Some consumers have only recently believed that the 8-year-old company is trading off the name and identity of the new competitor.

Beyoncé-Approved Label Sues Hailey Bieber for Copying its Name

Rhode, an eight-year-old fashion label owned by Beyonce and Tracee Ellis Ross, as well as Lupita Nyong’o, sued Hailey Bieber over trademark infringement Tuesday, just days after she launched a skincare line of the same name.

Although the brands are technically in different markets, the trademark violation lawsuit claims that Bieber’s “immense celebrity and massive fan following” will allow Rhode – the skincare line’s name is written with a lowercase “r” while the label’s name uses an uppercase letter “R” to “quickly overwhelm Rhode’s market presence and confuse the marketplace, and eventually destroy the goodwill, reputation, and goodwill of the RHODE brand.”

It stated that if defendants are allowed to continue infringing, Rhode has a risk: Rhode’s brand could very well be destroyed.”

Bieber has 45.4 million Instagram followers. An even larger number, 243 million, follow her husband, Justin Bieber. Last week, the Grammy-winning singer shared information about his wife’s business at minimum twice. The launch of the new skincare line was made possible by Hailey Bieber appearing on “Good Morning America” (June 15th) and “The Tonight Show With Jimmy Fallon” (Rhi also noted).

Rhode posted on Instagram Tuesday that “Today we were forced to file a lawsuit against Hailey Bieber’s new skin-care range that she launched last week, and that uses the brand “Rhode”. We didn’t want this lawsuit to be filed, but it was necessary to protect our business.

The lawsuit stated that Rhode’s clothing has been worn by many celebrities and fashion bloggers, including Mindy Kaling and Tracee Ellis Ross, Busy Phillips, Maya Rudolph, and Busy Phillips. The brand’s products are carried by Saks Fifth Avenue, Bergdorf Goodman, and Neiman Marcus in the United States. In the United Kingdom, Harrods and Brown Thomas will host popups. Rhode said that Bloomingdales has dedicated a section of its New York City flagship to the brand. It anticipates that it will bring in approximately $14.5 million in sales this year.

Rhode continued, “We love Hailey.” “She worked hard to be able to create her skin-care line. Hailey is not to be blamed; we are proud of her. We wish Hailey every success as a fellow female entrepreneur.

“Hailey could pick any brand for her skincare line. The brand “RHODE”, which we have created, is all that we have. We didn’t sell our brand to her four years ago. That’s also why we are asking her now to switch her skin-care brand. She is harming our company, our customers, our employees, and our partners by using our brand.

The fashion label complained a lot about Instagram. Rhode claimed that it fought for and lost control of the @rhode account. It claimed it had also asked Instagram to verify its account @shoprhode but that, “upon information, belief, Instagram has not [do so] due to competition with Ms. Bieber.”

Although @rhode had no posts up to June 8, Rhode claims that Bieber tag the account and posted about the account’s pending launch as far back April as possible. Rhode stated that the handle had 247,000 followers a day before its launch of Rhode. That number had risen to 422,000 by Tuesday. Rhode has 194,000 Instagram fans. This complaint contains screenshots of seven posts in which an Instagram user misidentified the accounts and incorrectly tag @rhode when they meant @shoprhode.

The complaint stated that “interested consumers will likely click the @rhode hashtag in these social media posts and be redirected to Defendants’ Instagram page instead of being steered towards Rhode’s @shoprhode webpage.” Rhode will no longer be able to convert a consumer’s interest in Rhode-branded products into sales, and this will cause irreparable financial and reputational damage to Rhode’s brand.

Rhode also claimed that Rhode “exacerbated confusion”, including hosting a June 15 Instagram Live Event titled “shop.rhode.com with Hailey,” which was a phrase that mimics its @shoprhode handle. It also mentioned Rhode using the hashtag #OnTheRHODE. Rhode stated that the company has used this exact phrase since its inception in 2014, “as a way to connect with its fans and followers.”

Also, the complaint cited instances of confusion that went beyond social media. One example was from a partner in a store who believed Rhode was launching a skincare line and Bieber was its spokesperson. The store owner wrote that “Nobody mentioned this to me in the showroom” and that it was all over social media.

Although Rhode claims to be solely focused on skincare, Rhode’s lawsuit pointed out that Bieber, in a June 17 TikTok posting, said “Clothes Will Come.” It also noted images from social media that featured a sweatshirt, robe, and shirt all with the word “Rhode.”

Although Bieber has tried to launch a skincare brand for many years, her company Rhodedeodato Corp. failed to file to trademark “Bieber Beauty”, in April 2019. However, her attempts to create a clothing brand go back even further. She simply listed “clothing”, when she tried to trademark “RHODE”, on Nov. 16, 2018.

According to Rhode’s lawsuit, counsel for Bieber called the brand on the same day to offer to purchase its trademark registration. The fashion label declined. The fashion label was rejected by the U.S. Patent and Trademark Office in January 2019. It cited “likelihoods of confusion” with Rhode’s trademark. Rhode received its trademark in September 2017.

HRBeauty LLC filed for trademark “RHODE” last week despite this. The massive list of goods and services proposed in the application included “clothing, footwear; and headgear.” In July 2021, a trademark application was filed for Rhode Glaze. It also included “clothing, footwear; and headgear” as well as goods and services.

beauty and Rhodedeodato did not succeed in trademarking any form of the Rhode name. With three trademarks published for opposition, the latter is more advanced than the former. Two of these trademarks would mark “RHODE”, which is a brand name for beauty and wellness products. Another would be to trademark “Hailey Rhode” for beauty and wellness products. It would also include clothing. Rhodedeodato applied to trademark “Moodboard” last month. The mark would only cover clothing and footwear.

Hailey Bieber gets sued over her new beauty brand’s name

Two roommates who created a clothing line under the “Rhode” trademark have sued model Hailey Bieber

Hailey Bieber's Rhode skin care company sued for trademark infringement
Hailey Bieber’s Rhode skin care company sued for trademark infringement

NEW YORK (AP), Two ex-college roommates sued Hailey Bieber Tuesday for creating confusion in the market by marketing a skin care product under the Rhode brand.

In the Manhattan federal court lawsuit, a judge asked for a citation of trademark infringement to stop Bieber from selling or marketing products bearing the Rhode name. Unspecified damages were also sought.

According to the lawsuit, court intervention was required because Hailey Bieber, a celebrity with more than 45 million Instagram followers, launched her skincare range last week and filed trademark applications for clothing sales.

Hailey Bieber married Justin Bieber. The lawsuit claims that her husband promoted Hailey’s business to his 243,000,000 Instagram followers. He generated 1.5 million likes for one post. Her lawyer did not immediately respond to a request to comment.

Purna Khatau, Phoebe Vickers, and the suit allege they are trying to protect their business, which they started in 2014. They quit their jobs to start a clothing and accessories line that targets “feminine confident and well-traveled” women.

It claimed that their products have been featured by Vogue since then, sold in Saks Fifth Avenue and Neiman Marcus around the world, and worn by stars like Mindy Kaling, Rihanna, and Beyonce. According to the lawsuit, sales are expected to reach $14.5 million in this year.

Hailey Bieber, who launched her product on the same day, stated in a Forbes article that she had had a “really difficult time” dealing with “a media world that likes perpetuating women against women,” according to the lawsuit.

The reality is that Ms. Bieber has access to the “world of media” she describes. She has used it to squash a co-founded brand by a woman and a minority that cannot compete with her fame and following,” the lawsuit stated.

The lawsuit stated that Hailey Bieber was on “Good Morning America” and “The Tonight Show” with Jimmy Fallon when her product line launched on June 15.

According to the lawsuit, confusion and damage to the brand caused by Khatau & Vickers were already widespread. It took only days for some consumers to believe that the 8-year-old company is trading off its name with a new competitor. AP

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