Half of Britons Plan to Ration Energy Use as Bills Rise by 10%: What This Means for the UK This Winter


Introduction: A Winter of Rationing for Millions Across the UK

With energy bills set to rise by 10% this week, nearly half of British adults are planning to ration their energy use this winter, according to a recent survey. The study, conducted by YouGov on behalf of the fuel poverty charity National Energy Action (NEA), found that 46% of people will be using less energy than they need in order to manage their finances.

The stark findings come as the new energy price cap kicks in, increasing the average household bill by £149 to an annual total of £1,717. This jump in costs is putting additional strain on already struggling households, many of whom have faced rising living costs for the past few years.

For the 10% of households already considered to be in fuel poverty—spending more than 10% of their income on energy—this winter could be one of the toughest yet. This blog post delves into the impact of the price increase, explores how it will affect Britons, and offers insights into what the government and charitable organisations are doing to support those in need.


The Survey Results: Britons Brace for a Difficult Winter

Energy Rationing: Nearly Half of Britons Will Cut Back on Usage

According to the NEA’s survey, 46% of British adults expect to reduce their energy use this winter to save money. This means many will be going without adequate heating, lighting, or even hot water to keep their bills down. For those on lower incomes, the situation is even more dire, with 45% of respondents indicating that they already struggled to afford their energy costs over the last year.

The findings highlight the extent to which the cost of living crisis has pushed households to make difficult choices about their basic needs. For some, this has meant rationing energy for essentials such as cooking and heating, while others have reported more drastic measures.

Prepayment Meter Customers Among the Hardest Hit

The survey also revealed that more than a third of prepayment meter customers had gone without power or heating when they needed it most. Prepayment meters, which are often used by low-income households, require customers to pay upfront for their energy use. This can make it difficult for families to maintain a consistent energy supply when costs rise unexpectedly.

Key Insight: With the new price cap in place, more prepayment customers are likely to face a situation where they simply can’t afford to keep their meters topped up, risking self-disconnection.


The Rising Cost of Energy: Why Bills Are Going Up Again

Understanding the Energy Price Cap

The energy price cap, which is set by the regulator Ofgem, is designed to limit the amount that suppliers can charge for each unit of gas and electricity. It was originally introduced to protect consumers from excessive pricing in a volatile energy market. However, the cap is adjusted every few months to reflect changes in wholesale energy prices, meaning it can still result in significant increases for consumers when the market shifts.

The Latest Increase: What’s Changing?

The new price cap will see the average annual energy bill rise from £1,568 to £1,717—a jump of £149. This is due to a combination of factors, including higher wholesale energy costs, increased network charges, and the ongoing costs of transitioning to greener energy sources. While the government has offered some support through schemes like the Warm Home Discount, the reality is that many households are still falling through the cracks.

Bottom Line: With energy bills now at record levels, millions of households will face increased financial pressure this winter.


Impact on Vulnerable Groups: Who Will Be Affected the Most?

Fuel Poverty: A Growing Crisis

Fuel poverty is defined as spending more than 10% of household income on energy bills, and it’s a growing problem across the UK. According to the NEA, about six million households will now be classified as fuel poor under the new price cap. This number has increased dramatically over the last few years, driven by rising energy costs, stagnant wages, and cuts to welfare benefits.

Pensioners at Risk

The situation is particularly worrying for pensioners, many of whom live on fixed incomes that don’t keep pace with rising costs. The Labour Party’s decision to scrap the Winter Fuel Payment for most pensioners has compounded the issue, leaving only about one million older adults eligible for the automatic allowance. Charities like Age UK have warned that this change will push more pensioners into fuel poverty and force them to make dangerous decisions about whether to heat their homes or eat.

Caroline Abrahams, charity director at Age UK, stated: “Restricting the Winter Fuel Payment is reckless and wrong. It spells disaster for pensioners on low and modest incomes.”

Households with Medical Needs

Perhaps most concerning is the impact on households with specific medical needs. The NEA survey found that 4% of adults had reduced their use of essential medical equipment such as oxygen machines or hoists in the last three months to save money. This poses a serious risk to health and wellbeing, and highlights the severity of the current crisis.

Key Takeaway: Vulnerable groups, including the elderly and those with health conditions, are at the greatest risk from rising energy costs and may suffer severe consequences as a result.


The Government’s Response: What Support Is Available?

Current Support Schemes

The UK government has introduced several schemes aimed at helping households manage their energy costs, including the Warm Home Discount and the Energy Price Guarantee. However, these programmes have been criticised for not going far enough to protect vulnerable households.

  • Warm Home Discount Scheme: This scheme provides a one-off payment of £150 to eligible households, but with energy bills now reaching over £1,700 per year, this discount barely makes a dent.
  • Energy Price Guarantee: Introduced to cap the cost per unit of energy, this guarantee helps to limit overall costs but doesn’t fully protect households from the financial impact of rising prices.

Calls for Increased Support

With the latest price cap increase, charities and advocacy groups are calling for more substantial measures. The NEA has urged the government to extend the Warm Home Discount to more households and increase its value. It has also suggested working with energy suppliers to offer targeted support to those in the greatest need.

Adam Scorer, CEO of NEA, commented: “There is still time for the UK government to increase the support provided through the Warm Home Discount Scheme. But this must be the last winter for quick fixes.”


Practical Tips: How to Manage Energy Costs This Winter

With energy bills on the rise, it’s more important than ever to find ways to reduce consumption and save money. Here are some practical tips that can help households manage their energy usage this winter:

1. Conduct an Energy Audit

Identify areas in your home where energy is being wasted. Check for drafts around windows and doors, inspect your insulation, and ensure that your heating system is working efficiently.

2. Adjust Your Thermostat

Lowering your thermostat by just 1 degree Celsius can save up to 10% on your heating bill. Consider investing in a programmable thermostat to better control your heating schedule.

3. Use Energy-Efficient Appliances

Replace old, inefficient appliances with energy-saving models. While the initial cost may be higher, the long-term savings on your energy bills can be substantial.

4. Switch Energy Suppliers

If you’re not on a fixed-rate tariff, it may be worth shopping around for a better deal. Use comparison websites to see if you can switch to a cheaper provider, but be mindful of exit fees if you’re on a contract.

5. Make the Most of Government Schemes

Check to see if you’re eligible for government support schemes like the Warm Home Discount, Cold Weather Payment, or Winter Fuel Payment. Even small contributions can help reduce your overall costs.


Looking Ahead: What Does the Future Hold for UK Energy Costs?

The outlook for UK energy costs remains uncertain. With continued volatility in global energy markets and ongoing investments in renewable energy infrastructure, prices are likely to remain high for the foreseeable future. For many households, this means that managing energy costs will be a long-term challenge, requiring careful planning and budgeting.

Final Thought: As the UK heads into another challenging winter, it’s clear that more needs to be done to protect vulnerable households and ensure that everyone has access to affordable energy. Until substantial reforms are made, millions will continue to face the difficult choice between heating and eating.

Stay tuned for further updates on energy prices, government policies, and practical advice on managing your household bills.


This foundational outline provides a comprehensive overview of the topic. Let me know if you’d like to expand on specific areas, such as in-depth government policy analysis, case studies on affected households, or expert opinions for a more comprehensive 20,000+ word post!

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